“Billboard and Nielsen announced today the addition of U.S. YouTube video streaming data to its platforms, which includes an update to the methodology for the Billboard Hot 100, the preeminent singles chart.
The YouTube streaming data is now factored into the chart’s ranking, enhancing a formula that includes Nielsen’s digital download track sales and physical singles sales; as well as terrestrial radio airplay, on-demand audio streaming, and online radio streaming, also tracked by Nielsen.
Billboard is now incorporating all official videos on YouTube captured by Nielsen’s streaming measurement, including Vevo on YouTube, and user-generated clips that utilize authorized audio into the Hot 100 and the Hot 100 formula-based genre charts – Hot Country Songs, Hot R&B/Hip-Hop Songs, R&B Songs, Rap Songs, Hot Latin Songs, Hot Rock Songs and Dance/Electronic Songs – to further reflect the divergent platforms for music consumption in today’s world.”
- US brings YouTube views into chart (bbc.co.uk)
- ‘Harlem Shake’ Is No. 1 After Billboard Adds YouTube to Chart Formula (mashable.com)
- YouTube viewership now incorporated into Billboard charts (news.cnet.com)
- YouTube viewership now incorporated into Billboard charts (oddonion.com)
- YouTube Is Now a Factor in Where Songs Land on the Billboard Charts (complex.com)
- So … Billboard picked a really good week to start including YouTube listens into its Hot 100 formula. If you’ve been following the viral video trends lately, you can see where this is going … (shortformblog.com)
- Billboard adds YouTube plays to its Hot 100 Singles formula (theverge.com)